Developing effective communications to inform employees’ decisions about energy use

WandiSeminar Zone: Energy & Carbon
Time:
2.00pm – 2:45pm
Speaker: Professor Wändi Bruine de Bruin, Leeds University Business School

Seminar description: Companies are increasingly seeking to reduce employees’ energy use.  One of the potential challenges is that employees are not responsible for their companies’ energy bills, and therefore may have no incentives to reduce their energy use. Moreover, communication efforts may fail when communication designers have incorrect intuitions about what drives consumers’ energy use or willingness to save. This presentation will present the social science of effective communication development, highlight its main findings, and give specific recommendations about how to design communications to reduce employees’ energy use.

Speaker biography: Professor Wändi Bruine de Bruin holds a University Leadership Chair in Behavioural Decision Making at the Leeds University Business School, where she serves as the co-director of the Centre for Decision Research (www.leeds.ac.uk/decision-research/). She also holds affiliations with Carnegie Mellon University, the University of Southern California, and the RAND Corporation. Her research interests include behavioural decision making, risk perception and communication, behaviour change interventions, as well as individual differences in decision-making competence across the lifespan. She has published her work in peer-reviewed journals in psychology, environmental science, engineering, public health, and other fields. She serves on the editorial boards of the Journal of Behavioral Decision Making, the Journal of Risk Research, the Journal of Experimental Psychology: Applied, Medical Decision Making, and Psychology & Aging. She is a member of the Scientific & Technical Committee of the International Risk Governance Council (IRGC), which provides evidence-based advice to international policy makers (http://www.irgc.org/ ). She currently serves on the National Academy of Sciences expert panel on The Science of Science Communication.

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